Page 7 - 00094 ASIC A4 Brochure

Code of Ethics

ASIC has produced a code of ethics for both institutions and agents. It is a condition

of accreditation that all institutions have an appropriate ethics agreement and that

they have systems in place to monitor its efectiveness.

OBJECTIVES

1. To protect prospective students and
their parents, partner universities,

colleges and other customers and
stakeholders from false, illegal,

inaccurate and misleading claims orally,
written or through electronic means.

2. Toprotectthereputationofinstitutions’
staf and its representatives from

disparagement and from being
tarnished by the actions of a minority.

3. To protect the reputation of the

institution by requiring staf to act
in an ethical, professional manner

at all times.

CODE OF PRACTICE

Institutions should :

• Promote accurately and honestly, educational programmes in terms of quality, standing and availability.

• Have a clearly enunciated policy for all stafs, representatives and agents with respect to the promotion and marketing
of education services overseas.

• Acknowledge the need for good practice to ensure fairness in their promotion and marketing of educational services

overseas. Diferences among institutions should be portrayed in a comprehensible and accurate way so as to project
a cooperative marketing image to the target countries. No false or misleading comparisons should be drawn with any
other provider.

• Have a selection criteria for international students which will maintain the institution’s academic standards and

encourage high success rates.

• Recognize on-going responsibilities for the education and welfare of international students, ensuring that the academic
programmes, support services and learning environment ofered, encourage a positive attitude towards the institutions.

• Provide to prospective international students, accurate and comprehensive information on the institutions admission

requirements and procedures, the courses available, tuition and living costs, living conditions, accommodation and
other services. Advertisements and promotional literature should not include misleading or ambiguous statements
about the nature of the course, or the cost of the award ofered.

• At all times conduct themselves with integrity and in a manner that will contribute to the image of a reliable and
trustworthy provider of high quality education and training.

• Promote themselves in a professional and ethical manner and should ensure that all marketing activities relect
best practice.

• Behave toward other institutions, professional colleagues and other countries in a respectful and courteous manner.

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